Combining the eclectic vibe of Piccadilly Circus with the rock and roll lifestyle of the Hard Rock brand, Hard Rock Cafe Piccadilly Circus, as Hard Rock’s flagship property, pays tribute to the building’s prestigious heritage and unbeatable West End location. Walk in and be wowed by the walls adorned with authentic, one-of-a-kind memorabilia from decades of music history, featuring items from British music legends and international stars alike.

WELCOME TO PICCADILLY CIRCUS
Located in the heart of London’s West End in Westminster, Piccadilly Circus was built in 1819 to connect Regent Street with Piccadilly. The circle is well known for the enormous video display and neon signs lighting the shops and restaurant corners on the North Side, as well as the Shaftesbury memorial fountain and statue. Surrounded by historic buildings such as the London Pavilion and Criterion Theatre, Piccadilly Circus is one of London’s most iconic locations.